It’s been over a year since my last post, but today demanded it, because it’s not everyday you are present at the cremation of a great friend.
Exactly two weeks ago, I accidentally called him very early in the morning and probably woke him up, but unlike me – who would have been instantly annoyed and ready to open the verbal abuse-flood gates on whoever was calling – he just texted back asking if everything was okay and if he could help with anything.
Despite his background, businesses and success, Sarath stayed Sarath. Never pompous; always modest, ready to do some sincere good and trying his best to make the world a better place in whichever way he could. This was reflected in the way he did business, the personality of the ‘Coco Veranda’ brand he built and this is why we all loved Sarath.
Everyone who’s been to Coco before this year will fondly remember him strolling around in a shirt or T-shirt too baggy for him, smiling with anyone in sight and inquiring into how they were doing or if the food was good. He was always accessible, sitting in his office in the back and picking his brains for new ideas. Most times, I’d join in the brainstorm before even having a sip of the coffee brought to the table. There was no thing such as a ‘high horse’ in Sarath’s life. He was always open to suggestions and if they sounded good, would never think twice, and instead just give his 100%.
And 100% was what he gave to everything he did to make Coco the success that it is today. And in fact, Sarath was a brilliant example of excellent innovative entrepreneurship – how he used social media to establish Coco before ever thinking about other marketing mediums. TweetupSL wouldn’t be what it is today if it wasn’t for Sarath and his support – his commitment to take care of everyone he could.
This post can go on and on and on about the impact Sarath had, who he was and why we all loved him as a friend and brother. In short – he was an inspiration, both as a person and as an entrepreneur, someone you would get up in the middle of the night and rush for and who would do the same for you. I wish his daughter could have seen the great man her father was, but she’ll never be short of people telling her that. His religious belief summed him up perfectly; “Love all. Serve all.” Rest in Peace, Sarath Sathiamoorthy. Friend. Legend. Inspiration. Missed but never forgotten, and who the next TweetupSL is dedicated to.